A program that focuses on the process of managing the creation, publication, and distribution of print and electronic books and other text products and prepares individuals to manage the editorial, technical, and business aspects of publishing operations. Includes instruction in product planning and design, editing, author relations, business and copyright law, publishing industry operations, contracting and purchasing, product marketing, electronic publishing and commerce, history of publishing, and professional standards and ethics.

Examples of materials that are fast emerging in the world of digital publishing include converting (or creating): Newsletters, Journals and blogs, Advertisements (Ads), Company Reports, Catalogs, Books, Magazines, and other periodicals, Massive libraries, resource materials, and databases; Scrapbooks.